504, 2016

How a CRM system adds value to a Small Business

By |April 5th, 2016|0 Comments

A Customer Relationship Management (CRM) system may be daunting to a new potential user, but when this system is applied correctly to a small business it has proven to be of major value.  In fact an efficiently implemented CRM system has a measurable and often […]

2303, 2016

How To Choose The Best Mobile CRM For Your Small Business

By |March 23rd, 2016|0 Comments

Is mobile CRM a must for every small business? How to choose an ideal CRM? Which is the best mobile CRM? Let’s answer these questions, and a few others.

In the recent years, mobile devices have become an important tool for small businesses looking for an […]

2511, 2014

CRM and Mobile Experience

By |November 25th, 2014|0 Comments

CRM and Mobile Experience: the First Step in Gathering Comprehensive Data

CRM software revolutionized the sales industry. For the first time, it put all of a sales representative’s data right at their fingertips, organized. No more leafing through stacks of documents, flipping through rolodexes, or struggling […]

809, 2014

3 Overlooked Ways SMBs Can Leverage Their Social CRM

By |September 8th, 2014|0 Comments

Any good small to medium business (SMB) will invest in customer relationship management (CRM) applications and blend it with social media in order to connect more readily with their customers. While social CRM is a rather new concept, businesses are beginning to understand how combining […]

809, 2014

Before You Shop For a CRM

By |September 8th, 2014|0 Comments

Choosing a CRM system is made easier if you have done all the preparatory work. Take a look at The Essential Guide to CRM Basics and The Essential Guide to Articulating CRM Requirements in this series if you have not already done so. Now let’s […]

809, 2014

Specify Your CRM Requirements

By |September 8th, 2014|0 Comments

Specifying your CRM system requirements is a separate exercise from specifying your business requirements. The business requirements specify what your business must do to be effective; the system requirements specify how this will be done. To define an effective system, you need at least four […]

809, 2014

Putting the Right CRM Team Together

By |September 8th, 2014|0 Comments

Putting the right team together is a vital aspect for the success of your CRM system. Consider the impact of the CRM system on your business, in particular how widespread the use of the system will be and which departments will be affected. It makes […]

809, 2014

Social CRM What, Why & Where for Small Business

By |September 8th, 2014|0 Comments

An interesting and apt description of social CRM comes from Paul Greenberg, a famous American author, essayist and thought-leader in the CRM industry: “Social CRM is a philosophy & a business strategy, supported by a technology platform,  business rules, processes and social characteristics, designed to […]

809, 2014

Call Center Support and CRM Data Integration

By |September 8th, 2014|0 Comments

Most people associate call centers with large organizations, such as financial institutions, utility suppliers, and airlines. However, this is not always the case and a small company can also have a call center. What is going to determine whether you do or don’t have a […]

809, 2014

Mobile CRM Purchase Considerations

By |September 8th, 2014|0 Comments

Before we get into the details of Mobile CRM, here’s an interesting finding revealed by Aberdeen Group Benchmark Report released in October 2010.
“While not all companies deploy sales mobility, those that do, outperform those that do not across a myriad of measures, including overall team […]

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