A Customer Relationship Management (CRM) system may be daunting to a new potential user, but when this system is applied correctly to a small business it has proven to be of major value. In fact an efficiently implemented CRM system has a measurable and often […]
Is mobile CRM a must for every small business? How to choose an ideal CRM? Which is the best mobile CRM? Let’s answer these questions, and a few others.
In the recent years, mobile devices have become an important tool for small businesses looking for an […]
CRM and Mobile Experience: the First Step in Gathering Comprehensive Data
CRM software revolutionized the sales industry. For the first time, it put all of a sales representative’s data right at their fingertips, organized. No more leafing through stacks of documents, flipping through rolodexes, or struggling […]
Any good small to medium business (SMB) will invest in customer relationship management (CRM) applications and blend it with social media in order to connect more readily with their customers. While social CRM is a rather new concept, businesses are beginning to understand how combining […]
Choosing a CRM system is made easier if you have done all the preparatory work. Take a look at The Essential Guide to CRM Basics and The Essential Guide to Articulating CRM Requirements in this series if you have not already done so. Now let’s […]
Specifying your CRM system requirements is a separate exercise from specifying your business requirements. The business requirements specify what your business must do to be effective; the system requirements specify how this will be done. To define an effective system, you need at least four […]
Putting the right team together is a vital aspect for the success of your CRM system. Consider the impact of the CRM system on your business, in particular how widespread the use of the system will be and which departments will be affected. It makes […]
An interesting and apt description of social CRM comes from Paul Greenberg, a famous American author, essayist and thought-leader in the CRM industry: “Social CRM is a philosophy & a business strategy, supported by a technology platform, business rules, processes and social characteristics, designed to […]
Most people associate call centers with large organizations, such as financial institutions, utility suppliers, and airlines. However, this is not always the case and a small company can also have a call center. What is going to determine whether you do or don’t have a […]
Before we get into the details of Mobile CRM, here’s an interesting finding revealed by Aberdeen Group Benchmark Report released in October 2010.
“While not all companies deploy sales mobility, those that do, outperform those that do not across a myriad of measures, including overall team […]