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What is CRM? It's not the shoes!
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basketball very well. But shoes won't make you a scoring machine, and the latest CRM software doesn't necessarily mean you are practicing effective CRM.
So what is CRM? Think about your favorite small business with a proprietor who you really like. Chances are that business knows a lot about you, and it's mostly in the owner's head: your likes, dislikes, buying patterns, personal tidbits ("How's the golf game?"), etc. If you're a long-term profitable customer, that's mentally filed away too, with nary a computer in sight. In a word, it's personal. And very effective CRM.
Unfortunately, as the Internet geeks like to say, that approach doesn't "scale." With larger businesses (even just a few people), there is no collective memory unless it's stored somewhere, and stored information must be shared with the right people at the right time. Enter computers, CRM software, and the Internet.
However, as my colleague A.C. Ross likes to say, don't make the mistake of "substituting action for thought." Before you act (buy and install the CRM solution), think about what you're trying to accomplish. Targeting and acquiring the right customers? Selling more effectively or efficiently? Improving customer care?
Not sure? Put away your check book until you are. If you do focus on key problems in your business, CRM applications can probably help throughout the relationship lifecycle. Your customers will just keep coming back to do more business, and they won't really care what "shoes" you're wearing. Now that's scoring!
Looking for a Small Business CRM solution? Try our Best CRM Selections below:
Hosted Web based CRM Online CRM Solutions
Conventional, Windows based CRM software Inhouse or On-Premise CRM.
Outlook CRM CRM Solutions for Microsoft Outlook
Open Source CRM for Linux, Windows & Mac platforms Open Source CRM
Apple Mac CRM CRM for Apple Macintosh
SMB CRM Solutions Small Medium Business CRM software
Our Top 10 CRM Solutions Our choice of Best CRM Solutions of the above
Published with permission from CRMGuru.com
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