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CRM Glossary Of CRM Definitions, Terminology & Acronyms
Here is a CRM Glossary of Definitions for you to check on the meaning of that annoying acronym! If you don't find what you are looking for, please feel free to contact us. AFFILIATES. Affiliates are generally resellers that sell products online, through the internet. They are normally compensated on a ‘per sale’ basis, though some merchants will pay commissions on a ‘per click’ basis, too. Affiliates promote products their own websites and invite (well, entice) visitors to click through to the merchants website to hopefully conclude the sale. ASP. Application Service Providers are companies that supply software applications and/or software-related services over the Internet. CHANNEL. Vendors often elect to sell their products through a channel of resellers. Resellers are sometimes referred to as Value-Added Resellers, or VAR’s. CRM. Customer Relationship Management. There are various definitions of what constitutes CRM. CRM Definitions: "An enterprisewide business strategy designed to optimize profitability, revenue and customer satisfaction by organizing the enterprise around customer segments, fostering customer-satisfying behaviors and linking processes from customers through suppliers." "Customer Relationship Management (CRM) is a way to identify, acquire, and retain customers, a business' greatest asset. Research has shown that companies that create satisfied, loyal customers have more repeat business, lower customer-acquisition costs, and stronger brand value—all of which translates into better financial performance." More CRM Definitions .. DEALERS. Software retailers and discounters are often referred to as dealers. Typically, a dealer does not add value to the vendors products that they sell. DIRECT SALES. Some vendors will sell their products through their in-house sales team, directly to the public. If they also have a Reseller Channel, they are careful to avoid any channel conflicts. This they might do by defining territories or specific accounts that are nominated as ‘house accounts’. HTTP. Hypertext transport protocol IT. Information Technology J2EE. Java 2 Enterprise Edition MERCHANTS. Merchants are the manufacturers of products that affiliates resell on their behalf. Often referred to as Vendors. MIME. Multipurpose internet mail extensions MODULE. Some CRM and other applications are modular ie. You can add on features (at a price) like building blocks to the core product to give it additional functionality. ODBC. Open DataBase Connectivity. A general interface for communication with different Relational Database Systems. OSS. Open Source software. OSS is the term used to describe software that is not copyrighted, but instead is the collective effort of software developers around the world on a mission to improve human living standards by PIM. Personal Information Manager PSA. Professional Services Automation. PSA applications address the needs of project based organizations. SFA. Sales Force Automation SMTP. Simple Mail Transport Protocol SOAP. Simple Object Access Protocol is an XML-based messaging protocol used to encode the information in Web service requests and response messages before sending them over networks. SQL. Structured Query Language is the industry standard language for designing and communicating with relational databases. VAR’s. Acronym for Value Added Resellers. VAR’s add value by offering additional services, including installing, commissioning, training and on-going support. VENDOR. The company or corporation that is the developer, manufacturer or authors of the CRM software. Vendors are sometimes referred to as ‘software houses’, or ‘merchants’. XML. eXtensible markup language
Add YOUR definition to this CRM Glossary through our Contact Page And for a bit of light relief... Humorous South African Thesaurus Of Computer Terminology Glossary Of Terms: Log On - Make the braai (barbecue) hotter Log Off - The braai is too hot Monitor - Keeping an eye on the braai Download - Get the firewood off the bakkie (clapped out open-back SUV) Hard drive - Trip back home without any cold beer Keyboard - Where you hang the bakkie and bike keys Window - What you shut when it's cold Byte - What mosquitoes do Bit - What mosquitoes did Mega Byte - What mosquitoes at the lake do Chip - A bar snack Micro Chip - What's left in the bag after you have eaten the chips Dot Matrix - Old Jan Matrix's wife Laptop - Where the cat sleeps Mouse - What eats the grain in the shed Mainframe - What holds the shed up Web - What spiders make Web Site - The shed or under the verandah Cursor - The old bloke who swears a lot Search Engine - What you do when the bakkie won't go Yahoo - What you say when the bakkie does go Mail Server - The bloke at the pub that brings out the lunch Internet - Complicated fish net repair method Netscape - When fish manoeuvres out of reach of net Online - When you get the laundry hung out Off Line - When the pegs don't hold the washing up.
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