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CRM Quotations continued..Yet more famous CRM quotations & Definitions:
Writing in the Harvard Business Review, management consultants Frederick Reichheld and Earl Sasser estimate that "companies can boost profits by almost 100 percent by retaining just five percent more of their customers," whether you are a Big Six accounting firm, Microsoft, or Olga's Blintz and Borscht Parlor. "Customer retention obviously has profound implications for all businesses: On the over-use of the word "guru" by CRM consultants: "People
use the word ‘guru’ only because ‘charlatan’ is too
long". Customer Relationship Management (CRM) software refers to the applications that help organizations perform activities in three aspects: Operational, Collaborative, and Analytical. CRM softwares facilitate companies to efficiently gather customer information, capitalize customer buying behavior, and leverage technology investments by improving quality of sales and services. "Plans are only good intentions unless they immediately degenerate into
hard work." "This new customer-focus approach to business has evolved in the past
few years, because retaining the customer is cheaper than acquiring a new one." "The big benefit of CRM is the visibility of everything relating to customers
going on in your company. If you want to provide a better service to your customer,
you have to be able to manage everything from complaints to sales opportunities." "..in general, small companies are latecomers to CRM, so they have the
advantage of avoiding the early adopters' mistakes." "70 to 90 percent of decisions not to repeat a purchase of anything are
not about product or price. They are about some dimension of service." 15% of customers defect due to technical quality reasons; a further 15% leave
because of price and the remaining 70% leave because contact from the old suppliers
personnel was "poor in quality". “Said another way, you can succeed with CRM by being SMART: Define a customer-centric Strategy; use appropriate Metrics ; ensure your organization is Aligned with your objectives; Redesign work processes as needed; -Bob Thompson, CustomerThink Corporation "You don't close a sale, you open a relationship if you want to build
a long-term, successful enterprise." "If you torture the data enough, they will confess." "Everyone lives by selling something." "I am the world's worst salesman, therefore, I must make it easy for people
to buy." 80% of all sales are made on the 5th - 12th contact. 15 years ago it took on
average 2 - 4 contacts before concluding a sale. "But then you get to a point in your career where everybody around you
gets results. It's no longer a differentiator. The people who couldn’t
get results peaked earlier and are in lower-level jobs. You’ve risen to
a level where what differentiates people is RELATIONSHIPS. It’s political-
who you know and how you know them – but it’s also about how well
you use those relationships." "By failing to prepare, "Success is not the key to happiness. Happiness is the key to success.
If you love what you are doing, you will be successful." "I never worry about action, only inaction." "The only place success comes before work is in the dictionary." "Advice is judged by results, not by good intentions." If you have any CRM quotations you would like to contribute, please let us know! Your Marketing and Sales quotes are also welcome. Submit your CRM quotes here.. More CRM Quotations Read CRM Statistics Read CRM Definitions Best Small Business CRM solutions
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