— CRM Reading Lounge —

Browse The Library For Essential CRM Reading Material

Find all your CRM, Sales, Marketing and related articles and eBooks here. Read informative, inspiring, thought-provoking articles, ebooks and guides to help you with your CRM initiative, increase sales, improve service and run your small business effectively and profitably.

So kick off your shoes, put your feet up and have a browse.


 

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Articles from The Essential CRM Guide


CRM Magazine Rack

  • CRM2Day. News on CRM companies.
  • CRM Buyer. Helpful information for companies interested in larger CRM systems.

CRM & General Articles


General Reading

  • Microsoft. While this free CRM Implementation Guide is really for users of Microsoft CRM, at a higher level you can apply it to any CRM implementation. Download the Microsoft CRM Implementation Guide..
  • Idea VirusSeth Godin. This free ebook, IdeaVirus, is an absolute Must-Read. It’s not the world’s most popular eBook for nothing! Grab anything written by Seth that you can. Seth has defined and refined the art of viral marketing. Many products and services lend themselves to this amazing marketing method. Maybe yours does, too.
  • Maverick by Ricardo Semler. This book is guaranteed to change your approach to business. If you haven’t read Maverick get it now! Read it before you read his sequel, The Seven Day Weekend, which is another must-read. These non-fiction books relate to his assuming the reins of his fathers’ large, inertia ravaged, manufacturing concern, and the remarkable story of how he transformed this company, SEMCO, into what is now the most sought after company to work for in Brazil. Recommended.
  • The ClueTrain Manifesto. Grab your free copy of this Must Read now! The Cluetrain Manifesto began as a Web site (www.cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses that pronounced what they felt was the new reality of the networked marketplace.

Useful Documents:

Additional CRM Resources

  • CustomerThink. Founded by Bob Thompson, this is one of the longest standing, definitive corporate CRM sites.
  • Peppers & Rogers Group. This dynamic duo wrote the book on 1 to 1 Marketing. Corporate stuff, but borrow from their strategies and best practises and apply them to your small business CRM applications.
  • Bitpipe. Resource for CRM related white papers and more.

Additional CRM Articles

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