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MarketMaster ReviewCRM Software for the Apple Mac
MARKET MASTER: Developed by BreakThrough Productions, MarketMaster seems to be a really comprehensive program for someone who MarketMaster is divided into five sections: Set up, Routine, Reports, Special, Manager. The Set Up allows one to establish the basic format of the program. The Routine allows the salesperson to plan just about anything related to a customer call: initial call, client details, history of calls, success rate and everything is automatically updated. Reports Control assesses feedback from staff and rates performance: The Special section deals with once off promo's, follow up letters, or targeting a particular group which can easily be pulled out of the client base. The Manager section allows the Sales Manager to keep an easy check on performance of salespeople, calling schedule, follow up, ensuring that there isn't a gap in the client/salesperson contact. This can also be defined by territory. The graphics are no-nonsense and easy to find your way around. Sales staff who are not accustomed to detailed reporting may resent having every aspect of their client contact assessed, but when you are spending a lot of money on a advertising / launch / distribution this sort of in-depth customer analysis is essential in projecting production and budgeting. All in all, MarketMaster is a very comprehensive system, ideal for manufacturing businesses. If I were launching a product to a specific market and needed to ensure that everyone in my client base got to see the product and was constantly reminded what we were selling, I would definitely use this program to evaluate the market penetration and manage my sales staff. You can contact MarketMaster at: Telephone: 615-884-1307 Read about more CRM and Sales Tracking Software for Apple Mac
Back to Small Business CRM home page Copyright SmallBizCRM, 2007. This page is about a Review of MarketMaster, CRM solution for Apple Mac.
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