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Microsoft Dynamics CRM, a comprehensive and extendable solution

by Brian
(London, UK)

Perth-based business solutions provider Silverline Consult uses Microsoft Dynamics CRM to refine its sales processes and provide improved bug tracking and product management to customers.

Problem:
- Needed to replace an outdated CRM system of files, Excel spreadsheets, and Access databases.
- Had to be able to customize the system around complex quoting processes, bug tracking, and customer support.
- Needed to be able to integrate the new CRM system with content management software (CMS).

Solution:
- Leveraged Microsoft CRM Workflows to configure Microsoft CRM around sales processes, resulting in high end-user adoption.
- Developed customised workflows for sales around multiple product and quote tracking and electronic contracts, leading to improved sales efficiencies.
- Improved bug tracking and product management through Microsoft CRM for improved management and communication between product development and support groups.
- Integrated Microsoft CRM with the CMS system via a .net based interface resulting in improved registration and auto-population of fields and contact information for demo downloads, product showcases, training seminars, and more.


About Silverline Consult Business Solutions
Silverline Consult Business Solutions has provided powerful software for power system professionals for leading companies in Australia, and South East Asia. More information at www.silverlineconsult.com



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