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Mobile CRM
Best Mobile CRM Solutions For Your Blackberry, iPhone, PDA & other Handheld Devices
Are you a rep "in the field"? Do you need ready access to real-time, business critical company data while you are with a client, or while
prepping yourself in the sales prospects car park? You know the client is going to ask you the status of his order, or his customer service query, or the specs on the latest gizmo of yours. And you know that having access to up-to-date info gives you a marketing edge over your rivals. And no more having to say "Sorry, I'll have to get back to you on that".
As The Boss, you realize that using SmartPhones or handheld devices like PDA's can eliminate the purchase and use of expensive laptops for your sales reps. So you can reduce hardware costs, your sales cycles and improve productivity and sales lead management while you are about it.
It is anticipated that by end 2010 most, if not all CRM solutions will provide support for your mobile device, but right now many only pay lip service to mobile CRM support. You might only discover the lack of support or instability for 'mobileability' after the fact, though. Nothing like choosing the wrong CRM 'solution' to demotivate your sales staff, (and accountant). VisionGain projects that mCRM will account for over 20% of CRM revenues by 2010, so features and price, along with better performance, are sure to look more attractive in the near future.
This Best Mobile CRM section is a new addition to our SmallBizCRM website, so please bear with us as we seek out the best-of-breed CRM solutions for your mobile requirements.
Hey, please feel free to TELL US what mobile CRM solutions work (or don't) for you.
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- SalesForce. Needing no introduction, SalesForce has extended its support for several mobiles. More of a midrange mobile CRM product, however. They do set a benchmark though, so worth checking out when you define your CRM RFI.
- SuperOffice. Over and above the other functionality you'd expect of a CRM solution, SuperOffice provides web based access, synchronized database so you can work while not connected to your server (offline); you can sSync to your Blackberry or other PDA device.
- JunariCRM. An open source CRM Built on the OpenERP platform, Junari CRM is extensible and fully customisable as you have access to the source code. Also offers support for various mobiles including iPhone and Blackberry.
- iDcrm. Microsoft Dynamics CRM for the iPhone. A native mobile CRM iPhone application ie. it is installed directly onto the device and all data and metadata is synchronized to your iPhone. iDcrm gives you full access to all your Accounts, Contacts, Opportunities, Activities and any entity that you have in Microsoft CRM. There is no configuration required and you get all customization you have done in your MS CRM implementation.
- Bridge2CRM. A web-based application that gives you full access to your CRM data in Microsoft CRM,with full flexibility as to how it is displayed in your iPhone or Blackberry. Some neat functions like a One button feature that lets you make your call or send an email from inside Dynamics CRM, store history, Google Maps integration etc. Cost is $9.95 pm.
- Mobile Express for MS CRM. Works on every mobile device and cell phone like HTC or iPhone with an HTML 4.0 enabled browser. Mobile Express is free but has limited offline functions. Not available for Microsoft Dynamics CRM Online version.
If you have a product or service worth mentioning in Mobile CRM, please bring it to our attention.
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