Best Sales Tracking Software For Real Estate Agents and Realty Companies
Real Estate Agents need sales tracking software (aka CRM or Customer
Relationship Management) like everyone else in sales. You also have to
do your prospecting, sales follow-ups and customer service like the rest
of us, so these sort of CRM solutions become essential, if you want to
gain any competitive edge.
There are many, more generic CRM solutions mentioned elsewhere on SmallBizCRM that would also prove suitable as
Estate Sales Software solutions. In fact, some of them have
been customized for particular vertical markets like Real Estate CRM.
The most suitable though are CRM solutions that have been developed from
the ground up with the Estate Agent in mind.
Act!, for example, the well known contact manager, has a Real Estate CRM version, as has Maximizer
to a lesser extent, but both merely add a few industry buzzwords to
their templates. There are other dedicated CRM solutions for Real Estate
Agents mentioned below.
You should investigate your CRM strategy as any industry
would, if you are serious about your CRM acquisition. You are subject to
the same pitfalls as anybody else. So follow accepted procedures for
the evaluating, purchasing and implementation of your CRM Project. There
is plenty of CRM reading material available, so do gen yourself up
beforehand. There is a good selection of CRM books and articles in our CRM Library for your perusal.
Here are some of the Best Lead & Sales Tracking CRM Software for Real Estate Agents
Juggler.RealOrganized specialize in tools for Real Estate Agents and Realty firms. If you use a Palm PDA Realty
Juggler is designed for you. It will let you track all of the things that are specific to real estate
using your Palm PDA.
ActiveAgent for Outlook (AAOutlook) . Recommended (particularly for Apple Mac users). Extends the popular Contact Manager ACT! to track Real
Estate specific information. ACTive Agent consists of a customized real estate
ACT! database as well as customized real estate ACT! data entry screens that
track an extensive amount of vital information on your clients and listings.
Pricing: 1 User $149; 2 User $229; 5 User $350. ActiveAgent (AAOutlook) compares very favorably with Top Producer - it
is more feature rich with specific components for Realty, and is easier
to use. Pricing: 1 User $149; 2 User $229; 5 User $350.
TransPlans.Gary David Hall is one of the most knowledgeable people on Real Estate Sales software and has been adding value to the real estate industry for many years. This is his range of Real Estate Software Add-Ons for ActiveAgent (see above).
Real Estate Assistant. Based on Microsoft SQL and .NET, Real Estate Assistant (REA)
is for designed for Commercial Real Estate Leasing, Investments,
Development and Management for multiple users and corporations. Pricing
from $695 plus Tax per user.
realistiQ is much more than a CRM. While it offers all of the
functionality a CRM offers, it also offers IDX listing management, drip
marketing and many other features important to people in real estate.
Please contact us regarding your experiences with any of the above Real Estate CRM software solutions or companies, good or bad! Or let us know of other Real Estate Sales Software we should be recognizing here.