Reading Lounge-- CRM Reading Lounge --Some Essential CRM Reading Material - CRM Books, CRM Articles & Resources For Your Small BusinessFind all your Small Business CRM, Sales, Marketing and related articles and eBooks here. Read informative, inspiring, thought-provoking, profit making articles, ebooks and guides to help you increase sales, improve service and run your small business effectively and profitably. Here is a selection of the Best CRM reading materials available.
Recommended CRM Books. - MarketingSherpa Guides are what the CRM Industry use as reference. Not the cheapest, but certainly the definitive source of information if you are serious about your CRM marketing research.
 - The CRM Coach Institute. Highly Recommended. I am constantly amazed at how many companies embark on a CRM project without adequate preparation. These are the guys that make up the 70% failure rate often attributed to CRM implementations. If you want to be part of the 30%, in fact the top 5% that really leverage their CRM initiative, get the "CRM Survival Guide: The Ultimate Guide to CRM Success". The CRM Survival Guide is a step-by-step guide for the smaller business that is everything you need to run a successful CRM project. If you are serious about your CRM project, from purchase and implementation, their CRM Survival Guide is well worth looking into. Read our review..
- CRM at the Speed of Light
 Recommended. Paul Greenberg. CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time. This book clarifies what CRM is and isn't; why you need CRM or eCRM (or others), who the real players are, and all with a dose of humour - something sometimes lacking in our staid CRM industry. 360 pages, Osborne/McGraw-Hill - A Practical Guide to CRM
 Recommended. Janice Reynolds A Practical Guide To CRM explores how to develop and use a CRM strategy and how to use CRM tools to increase profitability. - Download this free eBook written by the CEO of top CRM company InfusionSoft, Clate Mask. Riveting reading! (click banner and search for The Edge to get download link)
CRM Magazine Rack - CRM Daily. Magazine for corporate CRM news and information.
- CRM2Day. News on CRM companies.
- CRM Buyer. Helpful information for companies interested in larger CRM systems.
- CRM Magazine. How to succeed with CRM, customer service and call centers. Free US distribution.
FREE CRM Articles - Bob Thompson. Better known as the CRM Guru.
- Mike Banks Valentine.
- Mark Levit. Professor of marketing at New York University & managing partner of Partners & Levit Advertising.
- Hank Brigman.
- Perry Norgarb. Editor of SmallBizCRM.
- Meredith Gossland.
- Peter Wiggins.
- Make CRM Pay. Maximize Your CRM ROI - Hypothetical CRM Case Study
- Scott Gingrich
CRM Implementation Guides - Microsoft. While this free CRM Implementation Guide is really for users of Microsoft CRM, at a higher level you can apply it to any CRM implementation. Download the Microsoft CRM Implementation Guide..
- The CRM Coach. "CRM Survival Guide: The Ultimate Guide to CRM Success". The CRM Survival Guide is a step-by-step guide for the smaller business that is everything you need to run a successful CRM project. Essential if you are serious about an on-time, within-budget, right-first-time CRM implementation.
Sales & Marketing Articles & Tools - Frank Rumbauskas. Any organisation that relies on cold calling to generate their leads should read this.
 There has to be a more intelligent and less soul-destroying way to find business, and there is. I wish I had access to this sales methodology earlier on in my own sales career. Long time sales campaigner explains how to never cold call again.. - Brian Tracy. World renowned Sales Trainer has this wonderful Goal Setting Guide. I'm not sure if your situation is like mine, where prioritisation is everything in a world where there is just too much to do. This guide will help you no end in keeping you on the money, no pun intended!
- Brian Tracy. No matter what CRM you put in place, if the business basics and mindset aren't correct, you will face a constant uphill battle. Get it right with this amazing offer from Brian Tracy. Just $49, with his money-back guarantee of course. Here is a small excerpt I wish more people would follow: "Put pictures of yourself and your staff on your Web site. Give phone numbers to enable visitors to your site to contact you directly if they have a question. Develop a customer service policy for anyone who phones to request information or to purchase something from your site. Be friendly, polite, and courteous. Welcome them and thank them for calling. Thank them for their order. Make them happy that they decided to buy from you."
- Roxanne Emmerich. Roxanne is listed by Sales and Marketing Management magazine as being one of the top 10 most requested speakers in the USA.
- Rhonda Abrams. The Rhonda Report is as legendary as it is long-lived. For Rhonda’s free business planning newsletter, register at www.PlanningShop.com Here is a sample article:
- Shamus Brown. Shamus Brown is a Professional Sales Coach and former high-tech sales pro who began his career selling for IBM. Prospecting By Email An informative article.
- Brett Krkosska. Great quick read Email Marketing Primer article.
Viral Marketing. - Seth Godin. This free ebook, IdeaVirus, is an absolute Must-Read. It's not the world's most popular eBook for nothing! Grab anything written by Seth that you can. Seth has defined and refined the
 art of viral marketing. Many products and services lend themselves to this amazing marketing method. Maybe yours does, too. How To Make Money Online. - "How I Made $436,797 Last Year Selling Other Peoples Stuff Online" by Rosalind Gardner. Rosalind burst onto the scene with this bestselling eBook. Forget about making the sort of money she did, as those niches are taken, but you will still find tremendous value and profit with smaller, less competitive niches by applying her methodology.
 If you are considering making money as an Affiliate, this book will be sure to not only convince you that you're on the right track, but show you exactly how to go about setting yourself up.
I still refer back to this book. It is 270+ pages short on waffle, but loaded with useful information and ideas. Recommended. General Business Recommended Reading. - Maverick by Ricardo Semler. This book is guaranteed to change your approach to business. If you haven't read Maverick get it now! Read it before you read his recently released sequel, The Seven Day Weekend, which is another must-read. These non-fiction books relate to his assuming the reins of his fathers' large, inertia ravaged, manufacturing concern, and the remarkable story of how he transformed this company, SEMCO, into what is now the most sought after company to work for in Brazil.
- The ClueTrain Manifesto. Grab your free copy of this Must Read now! The Cluetrain Manifesto began as a Web site (www.cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses that pronounced what they felt was the new reality of the networked marketplace.
Useful Documents: Additional CRM Resources - CRM Associations Directory
- CRMGuru. Founded by Bob Thompson, this is one of the longest standing, definitive corporate CRM sites.
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Peppers & Rogers Group. This dynamic duo wrote the book on 1 to 1 Marketing. Corporate stuff, but borrow from their strategies and best practises and apply them to your small business CRM applications.
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Bitpipe. Resource for CRM related white papers and more. Additional CRM Articles
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Recommended. Frederick Newell: Foreword by my hero, Seth Godin 256 pages
Jill Dyché. A Business Guide to Customer Relationship Management 336 pages.
Jim Cecil And Eric Rabinowitz
Keith T Thompson
Recommended. Chris Anderson, Executive Editor of Wired Magazine