Best Web Based CRM & Contact Management Solutions for Small Businesses
Don’t read any further if you access the internet via a slow dial-up connection, but if you are permanently online with a decent bandwidth, web based CRM software is an exciting option, and is the fastest growing area of CRM Software.
Web based CRM, sometimes referred to as Hosted CRM, OnDemand CRM, Online CRM, Browser Based CRM and now SaaS (Software as a Service) software solutions, is where the Customer Relationship Management (CRM) software is hosted by an Application Service Provider (ASP), typically the vendor of the software.
These web based CRM applications are delivered as services over the Internet, rather than on your local network like conventional CRM software. From Google Calendar to HotMail to Twitter, hosted applications are fast becoming the order of the day.
Why Choose An Online CRM Solution?
- Often a lower cost of entry and lower total cost of ownership.
- Rapid implementation, although this can vary, depending on the vendor.
- Rapid transmission of information across organizational lines and locations.
- Accessibility – you can access web based CRM from anywhere provided you have Internet access.
- Hosted CRM systems don’t require the deployment of backend systems.
- No costly hardware server infrastructure necessary.
- Automatic upgrades to your CRM solution.
Organizations that use web based CRM systems don’t own the CRM software. Instead you subscribe to the CRM services by paying a monthly or annual subscription “service based” or “pay-as-you-go” fee that varies from vendor to vendor.
Are Web Based CRM solutions suitable for your small business?
This of course depends on the specific CRM needs of your particular organization. Like its more conventional cousins, hosted CRM products are now starting to cater for different requirements in varying degrees. Rather than trying to be one size fits all, some second generation hosted CRM systems are offer customized solutions for different industries.
Online small business CRM solutions are worthwhile considering, particularly if you are on-the-move and have a remote CRM requirement, with a widely dispersed or work-from-home workforce with access to adequate bandwidth.
The steady rise in popularity of web based CRM is also indicative of increased acceptance of having your data entrusted to some other company off-site.
The Best Web based CRM/hosted CRM solutions you can consider are:
Highly Recommended. Multi award winning CRM bpm’online is a cloud application with out-of-the-box processes for full-cycle service management. Two solutions solutions are offered. Customer Center which is a perfect fit for companies looking to automate helpdesk and contact center operations and Service Enterprise for medium and large businesses struggling to automate internal and external service processes, including ITIL processes. Personalize communications with your clients using bpm’online service. Manage all client requests in a single view no matter what channel they came from – phone, email, chat, social network or customer portal. The system provides effortless access to features and information regardless what device that is being used -phone, tablet or laptop. Thanks to the contextual display of information, you’ll see only the data needed for the current task, concentrating your attention on what’s important.
Highly Recommended. Excellent solution for small to medium companies seeking a comprehensive, reliable CRM tool. InfusionCRM is a sophisticated, all-in-one CRM solution, so you can finally avoid exchanging data across different systems and provides support for shopping cart and sales transactions, auto-responders and product information.
Highly Recommended. If you use Google Apps, Gmail, Android, BB or iPhone Smartphones, CapsuleCRM warrants your closer inspection. Fast, stable, a functional list of CRM features, a disciplined, easy-to-use and customisable User Interface (UI) and an on-the-ball development team prolifically bringing out new features.
Most CRMs place emphasis on contact management. OnePage pays attention to lead follow ups in order to boost sales with a focus on action and efficiency. The uncluttered interface, offering a combination of sales methodologies and CRM components, should increase productivity for any small business. OnePage has made several major improvements to their CRM. The new features and enhancements have turned OnePage CRM into a handy app for small businesses that focus on sales. A 30 day free trial is available as well as a free plan for single users. Pricing starts at $12.00/month/user.
Highly Recommended. If your business requirements have a strong emphasis on Project Management and Billing (typically high-ticket, long & complex sales cycles), WORKetc is a top contender. WORKetc is more a comprehensive business management solution, with strong CRM features. The interface is very intuitive, which is great for user acceptance.
Really Simple Systems
Highly Recommended. Winner of the Small Business Customer Satisfaction Award, UK-based RSS is a web CRM to consider. While having all the features one would expect of a CRM, their claim is to deliver them fast and easily. Pricing is UKP35 pm (+-$57) or less, depending on the number of users.
Highly Recommended amoCRM is an feature rich online hosted CRM system made for even the most novice users to be able to master. It produces insightful results for those with a minimal knowledge of technology and its uses. The analytic tools, and the graphs that they produce, are easy to interpret, and can also show where in the consumer buying process customers are dropping off allowing users an opportunity to make adjustments to keep this from happening. For those that realize the potential and immediate affects this system will have on their business, the next step would be to choose the price plan that works best for the company’s needs. Sales staff are available to answer any questions and to help users decide which plan suits their needs the most. Plans can be up or downgraded at any time.
Highly Recommended One of the new breed of modern CRM’s, Salesflare uses the latest technology for intelligent automation of your sales-related processes. Everything from data input, document retrieval, reporting, collaboration and more has been improved so one can spend more time on profit generating activities. Salesflare also tightly integrates with Outlook and Gmail, and many other apps via their REST API and Zapier. Read our full review..
Relenta successfully strikes the right balance between CRM and email marketing and is fast attracting a cult-like following. Affordably priced at $25 per user per month, Relenta is worth a serious look if you are after a CRM with the right mix of features for a small internet marketing operation.
If you are an ACT! user but are tired of the buggy, resource hungry, newer version and would like an affordable, web based equivalent, SalesNexus is your answer. SalesNexus Pro is also an inexpensive option to more well known web CRM’s like SalesForce. Great company too – we have only heard good reports regarding their service.
One of the best web based contact managers. BatchBook has great contact, communications and To-Do list management features, the latter often sorely lacking in other online CRM equivalents.
ADAPTcrm is an integrated web CRM solution designed primarily for the needs of small to medium size businesses
Act! for Web
Developed by a third party (it is not a Sage product), Act For Web allows your entire workgroup toAct access, update, and share complete customer information in real-time using your Internet browser – without database synchronization or additional software for remote users.
An affordable, fast and platform independent web based CRM solution. absoluteBUSY is priced on a once-off basis, from 100 Euro’s down to 50 Euro’s, depending on how many seats (users) are purchased.
Apprehensive about Web Based CRM solutions?
- See FREE CRM software applications if you are after a more lightweight CRM freebie or Try-Before-You-Buy.
- Are you already familiar with any of these CRM applications? We want additional independent CRM Reviews of these and other CRM products!
Note To Vendors: If you would like your product/s considered for inclusion, please email us.
September 8th, 2014