Best Web Based CRM & Contact Management Solutions for Small Businesses

Don’t read any further if you access the internet via a slow dial-up connection, but if you are permanently online with a decent bandwidth, web based CRM software is an exciting option, and is the fastest growing area of CRM Software.

Web based CRM, sometimes referred to as Hosted CRM, OnDemand CRM, Online CRM, Browser Based CRM and now SaaS (Software as a Service) software solutions, is where the Customer Relationship Management (CRM) software is hosted by an Application Service Provider (ASP), typically the vendor of the software.

These web based CRM applications are delivered as services over the Internet, rather than on your local network like conventional CRM software. From Google Calendar to HotMail to Twitter, hosted applications are fast becoming the order of the day.

Why Choose An Online CRM Solution?

  • Often a lower cost of entry and lower total cost of ownership.
  • Rapid implementation, although this can vary, depending on the vendor.
  • Rapid transmission of information across organizational lines and locations.
  • Accessibility – you can access web based CRM from anywhere provided you have Internet access.
  • Hosted CRM systems don’t require the deployment of backend systems.
  • No costly hardware server infrastructure necessary.
  • Automatic upgrades to your CRM solution.

Organizations that use web based CRM systems don’t own the CRM software. Instead you subscribe to the CRM services by paying a monthly or annual subscription “service based” or “pay-as-you-go” fee that varies from vendor to vendor.

Are Web Based CRM solutions suitable for your small business?

This of course depends on the specific CRM needs of your particular organization. Like its more conventional cousins, hosted CRM products are now starting to cater for different requirements in varying degrees. Rather than trying to be one size fits all, some second generation hosted CRM systems are offer customized solutions for different industries.

Online small business CRM solutions are worthwhile considering, particularly if you are on-the-move and have a remote CRM requirement, with a widely dispersed or work-from-home workforce with access to adequate bandwidth.

The steady rise in popularity of web based CRM is also indicative of increased acceptance of having your data entrusted to some other company off-site.

The Best Web based CRM/hosted CRM solutions you can consider are:


InfusionSoft Logo


Highly Recommended. Excellent solution for small to medium companies seeking a comprehensive, reliable CRM tool. InfusionCRM is a sophisticated, all-in-one CRM solution, so you can finally avoid exchanging data across different systems and provides support for shopping cart and sales transactions, auto-responders and product information.



Highly Recommended. If you use Google Apps, Gmail, Android, BB or iPhone Smartphones, CapsuleCRM warrants your closer inspection. Fast, stable, a functional list of CRM features, a disciplined, easy-to-use and customisable User Interface (UI) and an on-the-ball development team prolifically bringing out new features.


OnePage Logo


Highly Recommended.

Most CRMs place emphasis on contact management.  OnePage pays attention to lead follow ups in order to boost sales with a focus on action and efficiency. The uncluttered interface, offering a combination of sales methodologies and CRM components, should increase productivity for any small business. OnePage has made several major improvements to their CRM. The new features and enhancements have turned OnePage CRM into a handy app for small businesses that focus on sales. A 30 day free trial is available as well as a free plan for single users. Pricing starts at $12.00/month/user.


WORKetc Logo


Recommended. If your business requirements have a strong emphasis on Project Management and Billing (typically high-ticket, long & complex sales cycles), WORKetc is a top contender. WORKetc is more a comprehensive business management solution, with strong CRM features. The interface is very intuitive, which is great for user acceptance.


RSS Logo

Really Simple Systems

Recommended. Winner of the Small Business Customer Satisfaction Award, UK-based RSS is a web CRM to consider. While having all the features one would expect of a CRM, their claim is to deliver them fast and easily. Pricing is UKP35 pm (+-$57) or less, depending on the number of users.



Highly Recommended. Relenta successfully strikes the right balance between CRM and email marketing and is fast attracting a cult-like following. Affordably priced at $25 per user per month, Relenta is worth a serious look if you are after a CRM with the right mix of features for a small internet marketing operation.


SalesNexus Logo


Highly Recommended. If you are an ACT! user but are tired of the buggy, resource hungry, newer version and would like an affordable, web based equivalent, SalesNexus is your answer. SalesNexus Pro is also an inexpensive option to more well known web CRM’s like SalesForce. Great company too – we have only heard good reports regarding their service.



One of the best web based contact managers. BatchBook has great contact, communications and To-Do list management features, the latter often sorely lacking in other online CRM equivalents.



ADAPTcrm is an integrated web CRM solution designed primarily for the needs of small to medium size businesses


Act! for Web

Developed by a third party (it is not a Sage product), Act For Web allows your entire workgroup toAct access, update, and share complete customer information in real-time using your Internet browser – without database synchronization or additional software for remote users.



Designed as a web based small business CRM solution, TeamServer can also act as a customer support tool with its built-in HelpDesk. Suitable for use as a Franchise CRM.


An affordable, fast and platform independent web based CRM solution. absoluteBUSY is priced on a once-off basis, from 100 Euro’s down to 50 Euro’s, depending on how many seats (users) are purchased.

Apprehensive about Web Based CRM solutions?

  • See FREE CRM software applications if you are after a more lightweight CRM freebie or Try-Before-You-Buy.
  • Are you already familiar with any of these CRM applications? We want additional independent CRM Reviews of these and other CRM products!

Note To Vendors: If you would like your product/s considered for inclusion, please email us.

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