In today's dynamic business environment, acquiring customers and retaining them is an essential activity. Keeping your customers interested and engaged throughout is needed not just for the success of your business, but also for its long term survival. Out of the numerous business-strategy tools that technology offers, Customer Relationship Management (CRM) tools are a critical element for your business.
Here we review Zoho CRM, an on-demand hosted CRM
service provided by Zoho Corp. Based on our experience, we can easily
state that ZohoCRM is among the most popular and feature-rich solutions
that we have reviewed so far. Zoho CRM is offered through the
Software-as-a-Service (SaaS) model, which is gaining increasing
popularity for its ease of delivery and cost efficiency.
Will you not feel relieved and also excited if you are provided a CRM solution that starts with a click on your browser?
Will you be also keen on getting all the facilities of CRM without complex software installations?
Zoho CRM does just that and much more. The foremost remarkable feature of Zoho CRM is that it does not require you to procure any software and install it on servers within your organization.
To get started with Zoho CRM, you just need to sign in for a package through their website – http://crm.zoho.com. For our review purpose we registered for a free trial account which took us less than five minutes. Based on your requirement there are three different packages available:
A 15 day free trial of the Professional and
Enterprise Edition is available straight through the Zoho CRM website.
The free edition as the name indicates is free forever with its limited
Some Important Business Functions Served by Zoho CRM
Marketing and Conversion Management: A detailed look at
Zoho CRM reveals presence of all essential functions to manage your
customer’s life cycle - right from the time customers arrive as a lead
to the time they become an account and beyond.
Zoho has simple modules available through tabs that help you manage smooth interaction with your customers, and graduate every lead through the sales qualifying process.
Inventory Management: The Professional and Enterprise editions offer a fully-fledged Inventory Management system that helps you keep a close control on your stocks and accordingly make sales commitments. We observed that the Inventory Management module goes beyond the arena of a traditional CRM system, and offers features of Supply Chain Management tool. The module also helps you place orders and procure stock from your vendors before you supply it to your customers.
Customer Support and Service: Zoho CRM enables your management, frontline sales team, logistics team and your customer service team to work on a single platform. Customer support team through Zoho CRM gets access to entire customer history and allows them to respond quickly to any queries or complaints by the customer.
The customer support module also allows your customer desk personnel to note down details of every interaction with the customer, which works as a good feed for the sales team to find opportunities.
Workflow Automation: Zoho CRM has the capability to create automated workflows across Sales and supporting functions. Every organization has its defined business rules on how the responsibility of handling a customer is managed across people and teams. Zoho CRM allows you to replicate these rules and automate the process of business workflow.
Benefits of Using Zoho CRM
Some of the clear benefits that we found in Zoho CRM in our review are as follows:
Drawbacks of Zoho CRM
There are a few drawbacks which we need to be wary of before using a web CRM tool like Zoho CRM.
CRM is a critical element of today's fast moving business. Zoho CRM provides this function and also additional features like Inventory Management that helps automate procurement apart from just maintaining customer data. The Software as a Service (SaaS) model is yet to gain total acceptance. However, with increased information security assurance, Zoho CRM serves as ideal CRM software for small companies wanting to implement a CRM solution in a matter of few hours.
Review of ZohoCRM by Susan M.